Ad 2 National Public Service Competition

A club’s Public Service campaign must support a local, regional, or national public service project in the public interest or designed for community betterment. 

If a club has any questions about the rules, they may contact their Ad 2 National Executive Committee Mentor.


Clubs participating in the Ad 2 National Public Service Competition must adhere to the competition rules. View the most recent Ad 2 National Public Service Competition Rules here.

Suggested Outline

Your club is encouraged create a Public Service campaign that is most appropriate to your specific client and team’s capabilities in a given year, and in accordance with the Competition Rules.

If you wish to remain competitive with other clubs, we recommend using this Suggested Outline to plan your year. It was created to include learnings and best practices over the course of several years and will give your team a great foundation.

We also recommend checking your Public Service Presentation against this Judge’s Scoring Sheet. It will be used by the on-site judges at the AAF National Conference.


Each year, the Ad 2 Public Service Competition presentations are scored by an esteemed panel of industry judges from across the nation. While the panel of judges changes each year, the criteria they use to score your campaigns remains the same.

It is recommended that when you’re developing your presentation for competition, you use the Judge’s Score Sheet to check your content and style. You might also want to reference this document before your campaign begins each year. Keep in mind that the oral presentation delivered at ADMERICA will count for 50% of your overall presentation score; your campaign book in Public Service for this year will count for the other 50% of your overall score.

(Note: The judges who score your presentation at ADMERICA, as well as their score of your book, are separate from those from the AAF’s Club Achievement competition. If you place in the Club Achievement competition, you are not guaranteed to do so in the presentation portion. Conversely, if you did not place in the Club Achievement competition, you still have a chance to do so in the presentation portion.)