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Ad 2 National
Public Service Initiative and Competition


Public Service is not just a phrase. It’s a nationwide commitment to the betterment of our communities through passionate volunteerism of our expertise, skills, and resources that makes the difference for local non-profit organizations who need a little help telling their extraordinary stories.

It’s one of the qualities that set Ad 2 apart from other advertising-related organizations. For more than 40 years, Ad 2 chapters from around the country have donated holistic advertising and marketing campaigns for those doing meaningful work for important causes and changing lives.

Each year chapters select a client, research the clientʼs needs, and use their professional expertise to create a complete, strategic marketing plan tailored to that client’s goals. Then, Ad 2 members execute that plan by creating television, radio, print, outdoor, social media, and interactive advertising elements. Some campaigns also include logo design, production of collateral materials and public relations initiatives.

The result? Hundreds of thousands of dollars in media value and donated services every year. These are real results for real clients. Scores of non-profit organizations point to the assistance they received from a local Ad 2 chapter as the key to their development and success.

Then we take it a step further. Each year, Ad 2 chapters compete in the Ad 2 Public Service Advertising Competition, pitting the local campaigns against one another as a way to inspire each other and continually improve upon our work. Participating clubs submit a written report about their campaign, followed by an oral presentation at ADMERICA, AAF’s National Conference. A select panel of industry judges evaluates the campaigns and selects the best among that yearʼs work.

The Ad 2 chapter that wins the Public Service Competition gets the opportunity to present their campaign to all attendees at the AAF National Conference.

Club Resources: Competition Rules | Judge’s Scoring Sheet | Previous Winners


Average Yearly Campaign Value by Club

$100,000-$150,000 (we've had clubs produce campaign values up to $500,000 before) 

Total Yearly Campaign Value (all clubs combined by year)

Ranging from $615,000 to $1,100,000 depending on the amount of clubs that compete in any given year

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