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Club Leader Resources

Ad 2 National provides its Ad 2 Club Leaders - President's and Board Members - resources to support their club's initiatives. The array of content has been specifically designed to help leaders to increase membership, promote programming, and provide valuable experiences to their members. This area of our website will consistency grow with information you will find beneficial in leading your chapter. 

Operations

The following resources pertain to chapter operations from establishing fundamental documents to building out budgets and meeting agendas. 

Core Pillars

Ad 2 chapters should host at least one event for each of the core pillars to be considered in good standing for the fiscal year. The core pillars are: Public Service, Education, Networking, and a Signature Event. This initiative is designed for Ad 2 chapters to have standardized, but local programming that attracts and promotes a thriving membership base.

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Public Service

​Public Service is at the very core of Ad 2 and we encourage every chapter to participate in our Ad 2 National Public Service Competition. Find all the latest resources (rules, scoring sheets, winning presentations and more) on our Public Service landing page.

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Education

DEI&B

  • Event Examples

  • How to integrate DEI&B across the organization

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​Government Relations

  • Email Examples 

  • Event Examples 

    • City/State Advertising Day​

    • Happy Hour

  • Local Advertising on the hILL 

  • National Day on the Hill 

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Networking / Socials

  • Event Examples/Ideas

  • Happy hour​

  • Trivia

  • Corn Hole

  • Bowling

  • Headshots 

  • Conferences

  • DEI&B Events

  • Sponsorship Guide 

  • Event Sponsorship Packet Example 

  • Sponsorship Call List

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Signature Events

  • Promotions Schedule + Examples

  • Nomination guide

  • Selection Committee Guide

  • Run of Show

  • Best practices 

  • Instagram
  • Facebook
  • LinkedIn

©2025 by Ad 2 National.

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