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–Samuel
Goldwyn
The Ad 2 Division
of the American Advertising Federation
is comprised
of a nationwide network of clubs whose
members are employed, or
interested in, advertising or public
relations and are 32 years of age or
younger. Ad 2 creates advertising's
future leaders through educational,
leadership development and networking
programs.
There are types
of Ad 2 chapters: individual clubs and
affiliate clubs. For more information
on affiliate clubs, visit the affiliate
club guidelines section of this
Web site.
A regular Ad 2
club is a fully-formed, free-standing
organization with its own Board of Directors,
dues, budgets and programs.
In most cases,
an existing AAF chapter will be in existence
in your market. Therefore, it's important
to garner support from the members and
leadership of the existing "senior"
club. Use their knowledge and expertise
in the advertising community to determine
the format of your new club. Ask for
their help in reaching out to young
professionals - potential Ad 2 members.
Before making a
formal presentation to the "senior"
club about forming and Ad 2 chapters,
ensure that the young professionals
who will comprise the core leadership
group of the new Ad 2 club fully understand
their roles. Prepare a presentation
on the need for forming an Ad 2 chapter
and plans for the club, including projected
income and expenses.
If the "senior"
club will allow it, write a letter to
their members explaining Ad 2 and its
unique set of benefits for young professionals.
Ask that "senior" club members
invite their under 32 colleagues or
employees to a reception about Ad 2.
Before the reception
is held, create a simple membership
brochure or handout that describes the
club's purpose and plans. AAF and National
Ad 2 can help you with this process.
If possible, invite
Ad 2 leaders from nearby cities so that
reception attendees can hear about the
benefits of Ad 2 first-hand. At the
conclusion of the reception, gather
names and contact information from the
prospective members, and form a small
committee to draft the club's bylaws.
Again, AAF and National Ad 2 have sample
bylaws that you can use as a guide.
Once bylaws are
drafted, plan an introductory Ad 2 meeting.
Be sure to promote this meeting heavily
in the media. If possible, form a calling
committee to contact potential attendees.
A popular and well-known speaker will
promote attendance and get your club
off to a good start.
At the conclusion
of this first meeting, ask for volunteers
interested in serving as a club officer.
Announce that elections will occur at
the next meeting. Be sure to have the
date and time of the next meeting planned
in advance.
At the next meeting,
approve the bylaws and elect club officers.
Try to establish some standard committees
such as fundraising, membership and
programs. National Ad 2 can assist you
with development of your committees.
You're on your
way!
Be sure to contact
AAF and National Ad 2 when you are preparing
to form a new Ad 2 chapter, so that
these organizations can provide needed
information and support.
As soon as you
have 15 members, contact AAF and National
Ad 2 so that your club can officially
become and Ad 2 chapter. Here are the
necessary qualifications:
- A minimum of
15 members.
- The club must
have officers, including (at a minimum)
a President and a Secretary/Treasurer.
- The club must
have a set of bylaws approved by AAF
and National Ad 2.
- The club must
participate in at least one national
AAF project or program each year.
For Ad 2 chapters, this often is the
Ad 2 public service competition.
- The club must
pay AAF and Ad 2 dues in a timely
fashion each year.
- The club must
submit a list of its members' names
and contact information to AAF.
National Ad 2, Division AAF.
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