"Service...Giving what you don't have to give.
Giving when you don't need to give. Giving because
you want to give." –Damien Hess

For more than 30 years, local Ad 2 chapters have produced comprehensive public service advertising and marketing campaigns for non-profit organizations in their communities.

The Ad 2 commitment to public service is one of the qualities that set Ad 2 apart from other advertising-related organizations. Each year local chapters select a client, research the client's needs and author a complete marketing plan. Then, based upon that information Ad 2 members create television, radio, print, outdoor and interactive advertising elements. Some campaigns also include logo design, production of collateral materials and public relations initiatives.

These campaigns are not schoolwork. They are not theoretical. They are real, and they make a real difference in local communities. Scores of non-profit organizations point to the assistance they received from a local Ad 2 chapter as the key to their development and success.

Each year, Ad 2 chapters compete in a Public Service Advertising Competition, pitting the local campaigns against one another. Participating clubs submit a written report about their campaign, followed by an oral presentation at the AAF National Conference. A select panel of judges evaluates the campaigns and selects the best among that year's work.

The winning Ad 2 chapter receives an $800 award from the G.D. Crain Foundation, and the opportunity to present their campaign to all attendees at the AAF National Conference.

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