"The advertisement is the most truthful part
of a newspaper." –Thomas Jefferson

The Birth Of Orange
You are invited to the much anticipated Launch of Ad 2 of Greater Fort Lauderdale.

A new life is beginning in the local Adfed, a younger more passionate life, unfazed by the harsh realities of the advertising world. This life is the newly created Ad 2 of Greater Fort Lauderdale. A collection of South Florida’s up-and-coming advertising professionals dedicated to the enhancement of the careers of people new to the business. And you are invited to witness its launch Friday September 26th, 9-11 pm @ Karma Lounge 4 W. Las Olas Blvd., Ft. Lauderdale.

Ft. Lauderdale Ad 2 & Ad Club Members: Free
Non-members: $10 in advance, $15 at the door
2 Free Drinks per tickets….Raffle Prizes…RSVP Online at www.ftlaudadclub.org or call 954-537-1662.

Click here to view the graphic invitation.

Archived News

For more information on Ad 2 Ft. Lauderdale, visit www.ftlaudadclub.org.

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Our talented Public Service team is deep in the process of conception & casting and hopes to begin shooting the TV spots early in the New Year. Efforts in public relations and marketing are well under way and we look forward to helping HMoW spread the word on the wonderful services they provide. Programs continue to provide fun festivities for all. We recently partnered with YPR, a young public relations group for our holiday party. About 60 of our closest friends and colleagues joined us at a new, trendy wine bar. Good food, wine and fun was had by all. Education continues to provide great opportunities for advertising education, including a recent tour to Kinetic Productions where young, eager ad folks were walked through the process of making great commercials. The Communications Committee has moved forward revamping our “slightly outdated” website, be on the look out early 2005! Membership continues to rise and we’re enjoying good, industry-wide cheer. Plus, we’re preparing a great party in honor of Chad Gennow and the New Year!

Archived News

For more information on Ad 2 Honolulu, visit www.ad2honolulu.org.

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Social: Our Holiday Thirsty Thursday
Details: Ad2 Houston went fa-la-la-la-la-ing at the Twelve Spot in Downtown Houston to spread Christmas cheer and general merriment! We collected non-perishable food items at the door to help the needy in the spirit of giving. The event was a success, and we still maintain that we’ve been good boys and girls all year long. We don’t care what you say. (Heehee)

Educational Program: The Student Conference – Ad2 Houston Panel
Details: Board Members of Ad2 Houston were featured as speakers on a panel at the Student Conference this year. The conference was attended by over 300 students, and we were asked to give a panel discussion on “Your First Job in Advertising – Expectations vs. Reality”. We spoke for over an hour about our backgrounds, how we ended up in our careers, what students just entering the market can expect, and gave advice on how to interview well, how to keep up with what’s going on in the industry, and how be successful in their first job.

Archived News

For more information on Ad 2 Houston, visit www.ad2houston.org.

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Boogie Bowl – April, a bowl-a-thon to benefit the Guadalupe Center, our Virtual Agency client from July 2002 to July 2004. Close to $3,000 was raised.
Step One – May, was a co-sponsored student design competition.
Ad Wars – May, our fifth annual agency vs. agency advertising trivia contest.
Art of the Deal – November, we hosted a casino night to benefit the Child Abuse Prevention Association, our new Virtual Agency client. Again, close to $3,000 was raised.
Toys for Tots – December, we had a happy hour/toy drive for Toys for Tots.

Diversity Series Luncheon presented by Ad 2 Lexington Special Guest: Kelly McDonald of McDonald Marketing in Dallas, TX Please join us to learn how we can better market to our emerging local Hispanic culture. Let's educate Lexington businesses and organizations about the potential of cultivating Hispanic consumers and share marketing insights about reaching our local Latinos emotionally, rationally and with cultural relevance. When: Wednesday, June 11, 11:45pm Where: Lafayette Club, at the top of BankOne building, downtown Lexington For more info or to RSVP please email: koneil@herald-leader.com

Archived News

For more information on Ad 2 Lexington, visit http://www.lexadclub.com.

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Ad 2 Louisville
Last updated 09/03

Diversity Program : Relating, Not Translating
Special luncheon presenting Kelly McDonald
Hispanics are the 2nd largest segment of the U. S. workforce, 37 million strong, with $630 billion purchasing power, a median income of $33,565 per household, yet only 2.4% of advertising is targeted to Hispanics…Are you missing the target????

It’s not just about translating a message into Spanish. Hispanics need to be reached emotionally, rationally, intellectually and culturally. What does a blond-haired, blue-eyed Irish gal from Milwaukee know about Hispanic marketing? Plenty. Kelly McDonald has more than 18 years of advertising agency experience, working with clients such as Nissan, Subaru, Bank One, Samsonite, Budweiser, Alltel, Kimberly-Clark and more. Come find out why.

Wednesday, June 11, 2003 11:45 am – 1pm Lafayette Club (top of the Bank One Building downtown). $15 for members, $20 for non-members, $14 for students. Free parking for validation. Please RSVP by Monday June 9th 859-288-4502

AD 2 Summer BBQ
Join Ad 2 for the new member BBQ. Lexington’s advertising professionals under the age of thirty-two are invited to find out what Ad 2 is really all about. (Tell your hot, energetic friends to bring backup beer. Just kidding. Maybe.)
Friday, August 15th at 7pm, 363 East Tiverton Way, Lexington
Hot dogs, Brats, Hamburgers, Soft Drinks, Beer, & More
RSVP by calling 859-268-0705 or emailing Megan Samuel at mcsamuel@hallmediainc.com
(After party report…….”Besides the weather, the Ad 2 Summer BBQ was a huge success! The typhoon didn’t stop Ad 2! We ate great food, watched the movie from nationals, and talked about upcoming events!”)

Program Thursday, 9/11/03, 6pm Applebees on Nicholasville Rd
Topic: How Can They Call This Work? Speaker Joan Noles
Come & hear our guest speaker, Joan Noles of Louisville, share her story of self-motivation and perseverance. In business by herself for twenty-four years, she is a one-woman shop who does it all: advertising, media buying, marketing and public relations. With clients such as ear X-tacy and Wild and Wooly Video, her work is both recognizable and a testament of her success. You don’t want to miss this!
RSVP to Emily@emmajoan.com
$8 for Non-members
$5 for Members

Ad 2 White Water Adventure
You’re invited to camp and paddle the famous West Virginia Gauley! Extreme Adventure Awaits! Songer Whitewater. Leaving September 20th, Returning September 21. $120/person, Upper Gauley extra. Rafting, Tax, Camp Site & Tent included, excludes food & drink.

Email: Ad 2 Communications at msamuel@hallmediainc.com for more information!

Archived News

For more information on Ad 2 Louisville, visit www.ad2louisville.org.

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Ad 2 Madison
Last updated 12/04

Ad 2 Madison has had an exciting first year. As the summer drew to a close, we took a Friday afternoon as a "skip out of work early day" to tour a local vineyard and bused to the Wisconsin Dells for a fierce mini-golf tournament and night on the town. In October we threw a Halloween Bash to celebrate our one-year anniversary, inviting all local communications organizations to attend and network, dressing as their favorite ad icon. We had a lot to celebrate - great members who have really jumped in to build the organization to over 50 members. In November we held a brown bag breakfast on the topic of guerilla marketing. In December we put together two Ad 2 teams to compete in the Madison Advertising Federation annual advertising trivia night. We also signed up to ring bells for the Salvation Army, our public service client, and held our social event afterwards to warm up. Numerous hours have been spent behind the scenes on our public service project which is nearing completion.
We're looking forward to another busy year in 2005!

Archived News

For more information on Ad 2 Madison, visit http://www.ad2madison.org.

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Ad 2 Miami
Last updated 12/04

Program: On Being and Becoming a Freelancer: The Market for Creatives in South Florida; Steven Cohen
Networking – Happy Hour with Michael Gold, Founder, Goldforest Inc. Ad2/AdFed members, bring a non-member to find out what we are all about.
Program – Design in Advertising; David Carson
Fundraiser – Fashion Stripped; The AD2 Miami Fashion Show goal was to promote ad2 and to hopefully recruit new members while celebrating fashion advertising and the fashion industry. Attendees said they loved the show and they had a great time. Ad 2 raised $1205.00 at an overall successful show with media coverage from herald.com from viviana batista.
Program – Ad Council. Why do we care? Peggy Colon, President
Program – South Florida Markets: What agencies are looking for Steven Cohen, president; Icreatives.
Ad 2 Miami Logo Contest – We Have a Winner!
We would like to thank everyone who participated in the Ad2 logo contest. We held a logo contest and Christian Ramirez created the winning entry. All entries were fantastic!

Archived News

For more information on Ad 2 Miami, visit www.adfedmiami.com.

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Board Introduction Social
Looking to the top is much easier with a drink in hand. Meet our new Ad2 board members and everyone else in the industry. To get up, you have to get down. August, 17th 6pm-8pm @ Tanqueray's Bar & Grille

Archived News

For more information on Ad 2 Orlando, visit www.ad2orlando.org.

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Ad 2 Phoenix
Last updated 12/04

Program: @ Mickey's Hangover: Aaron Matos, founder and CEO of jobing.com will be sharing his experience on what it takes to build a company that is a great place to work and how to communicate the message through all types of employment advertising.
Program: "Inside the Designer's Studio" with Estudio Ray, Joe Ray, Principal of Estudio Ray, will discuss the team's work on Sabores, a new line of tortilla chips from Phoenix-based Mi Ranchito Mexican Food. Sabores (which means "Flavors" in Spanish) was launched in fall, 2004, targeting both Latino consumers as well as the general public. The discussion will trace the development of the line, with a particular focus on the purchasing habits of the Latino/Hispanic market.
Fundraiser: Network Night & Silent Auction, IABC Phoenix will hold its annual Network Night & Silent Auction, bringing together communicators from throughout the Valley for an exciting night of networking. At the event, guests can bid on fabulous silent auction items, play a round of sports trivia, view diamonds and jewels from Moda Fina, and enjoy great food and drinks.
The event is being sponsored by Moda Fina Fine Diamonds & Jewelry, who will provide a $1,000 pendant as part of the silent auction.
Social: Holiday Mixer, You are cordially invited to the Ad 2 Phoenix Holiday Mixer at Six’s Member’s Lounge. Enjoy fine dining appetizers (sushi rolls, chicken skewers, etc.), drinks and there will be plenty of time to socialize!
We will also be collecting wish list items for our 2004-2005 public service client; the International Rescue Committee (IRC). The IRC is a world leader in relief, rehabilitation, protection, post-conflict development, resettlement services, and advocacy for those uprooted or affected by violent conflict and oppression.
Bring an item off the wish list and be entered to win a 50-minute spa treatment of your choice at the Arizona Biltmore Resort & Spa (a $100 value)! What a great way to give back to the community and also receive some much needed pampering!

Archived News

For more information on Ad 2 Phoenix, visit www.ad2phoenix.org.

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Ad 2 Portland
Last updated 12/04

Ad2 Portland went through several changes this year - 3 presidents is a lot! However, we're in a great place now with continued momentum into 2005.
Early in the spring, our then president Leigh-Ann and board member Erin contacted a graphic design class at Oregon State University and commissioned them to build logos for our club. After a few rounds of presentations, they came up with the blue/green dotted design which actually spells out Ad2 Portland in Braille, from this we created letterhead and business cards which we had printed at no charge by another board member.
Our website also went live in the spring, but with minimal navigation abilities. We have since "fired" that designer who never came to a meeting and have two very energetic guys working on it. Check it out at www.ad2portland.com - potential members can now download our membership form. Our site is being hosted free by some random guy in Arkansas that someone knew; in exchange we gave him a sponsor link...
In June we had our first social hour at a local brew pub (as is the popular thing to do in Pacific NW) where we had over 20 people.
In August Leigh-Ann left the club, Erin took over as interim president and then begged me to become president - which I agreed to....and proceeded to build a very strong resourceful board and grow our email list.
In early October we had another social hour at a different brew pub where more than 30 people came. We were able to talk to everyone individually and get some great feedback as to what activities, events, and ideas they had in mind.
From there, we planned a holiday mixer in early November - almost 40 people came and mingled, networked, and played pool. We also had a representative from the Public Service agency that we picked come and speak...
Speaking of PS - we have chosen Big Brothers/Big Sisters of Portland. Their 2005 campaign goal is to double the number of children and adult matches (they call them Bigs and Littles) from 500 to 1,000. Apparently this is a very realistic goal, but they also need to raise funds which they do from corporate sponsors. One step in our campaign will probably be to put together an investor package. They stated a very harsh statistic that I think got everyone engaged: It costs BB/BS $1,000 a year to fund and match a Big with a Little HOWEVER; it costs the state $65,000 a year to service the Littles who end up in jail, in legal trouble and/or in social services. BB/BS's ultimate goal is to keep the Littles on the "right" path. Having said that, we received a PS campaign timeline and realize we are very much behind the 8-ball so feel this may be a two year project. A call for volunteers and a committee is going out the week of 1/3.
All in all, we've continued to grow our club - are still short on members, but have a big email list that we hope to grow. Portland is a very tight knit market and the economy is picking up after a big slump, so once the word gets out that Ad2 Portland is active, we should fare well.
One final note, the Portland Advertising Federation (which severed ties with AAF a few years back) is interested in working with Ad2 and synergizing membership benefits and programming. Not sure how that will play out, but it wouldn't hurt to have the support.
Did I mention, we hold all of our club meetings on Tuesdays and have dubbed that day as Ad2uesday - which has become a very recognizable catch-phrase! We are putting together a entire programs committee so that the responsibilities don't fall entirely on our two board co-chairs. We have some great ideas and everyone's looking forward.

Archived News

For more information on Ad 2 Portland, visit www.ad2portland.com.

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Ad 2 Reno
Last updated 12/04

Public Service: Ad 2 Reno is hard at work on our non profit campaign. We have chosen a client, have nearly finished researching our target and are putting together a creative brief to introduce to the “creative” types in the neighborhood. We are very excited about the campaign and believe we will absolutely have it completed in time to turn in our book in March. We understand that Ad 2 Reno will need a certain number of members, etc. to be considered, so we are also hard at work at gaining membership and getting our bylaws approved by our local Ad Fed so that we can move on to the next stage in Ad 2 club-hood.
Board of Directors: Ad 2 Reno has a board of directors established and we held our first board meeting last night. We have several mixer ideas planned and our socials and mixers chairperson is currently establishing a committee (it’s a lot of work!). She is planning a mixer in January to introduce the new logo to the community and as a general mixer. Our first large fundraising event we are hoping will be held in February.
Education Programs: Ad 2 Reno’s education and programming chairperson has also been hard at work meeting with the A2N2 mirroring board position and brainstorming ideas for upcoming speakers. She predicts our first speaker to be in February, 2005.
Official Club Logo: Ad 2 Reno officially has a logo! We held our logo contest earlier this month and Sadie Bonnette created the winning entry. I’ll attach it for your files. The judges felt the logo was very young and modern, just like us!
Communications: Now that we finally have a logo, our communications chairperson will begin working with our sponsor, CSG Direct (a direct mail house that also is going to providing our web hosting and direct e-mail services). Andrew, the communications chairperson, will be working with CSG Direct and Sadie Bonnette to create our website. We feel that once we have a website, our club will feel more complete and there will be a showcase for our events and a place for people to retrieve information- so, we are very excited about that!
Club Status: We are an affiliate club to A2N2, so this means that currently many of our members have joined under A2N2, but feel like they belong to Ad 2 Reno. This will be changing to a more defined group of Ad 2 Reno when the clubs turn over next July. We had a joint holiday party with A2N2 earlier this week where Ad 2 Reno presented Christmas tree balls as a token of appreciation for their mentorship.

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Ad 2 Roanoke
Last updated 12/04

Overall club news: Because of the fact that Roanoke is a small market, with a thriving senior ad club, we’ve found that our two clubs are competing too much for memberships from young advertising professionals. In fact, half senior club’s board is Ad2-age people (2 years ago Ad2 Roanoke nearly folded, so they moved up).
Because of this, we decided to make a change in the focus of our club. We are now a club focused solely on students and professionals 1 year or less out of school. This allows us to clearly differentiate our club from the senior club, while still working together when it makes sense. This also conveniently focuses our club objectives, so that instead of having to balance differing interests between professionals and students, we’re now focusing solely on students.
Program: Ad2 Roanoke Winter Welcome, 15 students from 4 area universities attended, in addition to 8 current members. There was a great interest in the new focus of the club.
Because we’ve spent the fall planning, there have been no “education” programs. And because we’re now student focused, from now on they’ll all essentially be Education programs.
Public Service Client: O. Winston Link Museum, O. Winston Link was a famous commercial photographer who had a fascination with steam trains. Though he was based in New York, he did a major photography project recording the end of the steam era on the Norfolk & Southern Railway, which had a major hub in the Roanoke area. N&S was also essentially responsible for building Roanoke into a larger city. So, the history of the railway is the history of the city itself. And this museum celebrates this photographer’s unique vision of the last days of the steam era.
ADDYs: Ad2 Roanoke is running (in conjunction with the Advertising Federation of the Roanoke Valley) the Student ADDY Competition in the Western Virginia ADDY Awards. Already the country’s largest student ADDY competition, this year’s crop of entries looks to be larger than ever.

Archived News

For more information on Ad 2 Roanoke, visit www.ad2roanoke.org

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Ad 2 San Diego
Last updated 08/04

Ad 2 San Diego has gotten off to a good start on the new board year. We are having a large “battle of the bands” type concert in October and we are really excited about that. We selected our non-profit client for our public service project in early August so things are running along.

Archived News

For more information on Ad 2 San Diego, visit www.ad2sd.com.

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Ad 2 San Francisco
Last updated 12/04

Program: Agency Reel Night, Hot reels from top agencies. Over 150 people showed up and was sponsored by Corzo Tequilla. The event was a huge success.

Archived News

For more information on Ad 2 San Francisco, visit www.ad2sanfrancisco.org.

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Ad 2 Seattle
Last updated 12/04

Ad 2 Seattle President’s Update
This past month has been a major movement for Ad 2 Seattle. 4 members attended the Mid-year retreat in and we had a blast! Yes, we partied and bonded, but we spent an entire day covering every aspect of our club and passing around ideas on how to further accomplish our goals. I expect those who attended will help lead our club and encourage all our members to attend the next conference. I want to welcome Steve Klasey, our new Student ADDY Chair. We have a lot of work to do with this and I know Steve is ready for the job. I'd also like to welcome our newest member, Jerry Ostradicky. He seems quite ambitious and will become a major asset to our club. The Public Service Team has really been working hard on the campaign and our concepts have turned out to be incredible, Great Job Crew! I hope everyone has a great time during the holidays! Take care.
Website Enhancements/Changes
We’ve updated a major chunk of our site and added some major features that will help our club communicate with each other including, ad2seattle.org emails, a photo gallery for all to upload to, an online discussion board and a chat room for our committee members to have e-meetings. These features are going to change the way we run our club and it may be interesting for other clubs to view.

Archived News

For more information on Ad 2 Seattle, visit www.ad2seattle.org.

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Ad 2 Tampa Bay
Last updated 12/04

Program: Wally Speaks, As young advertising professionals, how can we possibly gain the trust of the modern-day consumer? We'll ask the President!
Mr. Wally S. Snyder, AAF President and Chief Executive Officer, (yes THE PRESIDENT) has agreed to address Ad 2 Tampa Bay on the following topic: How Can the Advertising Industry Improve its Practices and Elevate Advertising's Position with the General Public?
Social: AdBash 5 – The Category 5 Party, An extreme party warning is in effect for the evening of November 4th. Destined for landfall at Hyde Park Café, AdBash - Category 5 represents the fifth installment of Ad 2's largest annual soiree. Forecasting swells of over 150 of Tampa Bay's hottest young professionals, this high-impact hit guarantees an adrenaline rush of terrific proportions! Live entertainment (X-Rated Cake sponsored by Trueline Music)
Program: Agency Tour – WestWayne, Itchin' to see how a real live agency works? Wanna take a peek under the ten-gallon hats of some sharpshootin' ad agency folks? Then join Ad 2 Tampa Bay as we circle the wagons at WestWayne on December 7th at 5:30 PM, and let some media cowboys learn ya a thing or two!
Bold brand planning, quick draw creative, smokin' media and frontier blanketing account management-the straight shooters at WestWayne are gonna 'splain agency operations to you from nose to tail. So gather 'round the campfire after a dusty day on the range and find out how the pros in ad country handle things.
Social: Toys for Tots Toy Drive @ Media Mix, On December 9th Ad 2 Tampa Bay and the Tampa Bay Ad Fed teamed up with Tampa Digital Studios and Bar Louie to turn Tampa Bay’s monthly Media Mix networking social into a toy drive for the Marine Corps Reserve, Toys for Tots program. Marine Sergeant Cevallos was on hand to answer questions about the program as well as for photo opportunity.
The event was a great success with numerous toys and over $150 in cash being donated to the Toys for Tots program.
Public Service: The Centre for Women’s ElderLink Network, was chosen as Ad 2 Tampa Bay’s public service client. ElderLink is a one-stop shop providing services and/or links to services for seniors with a mission of keeping seniors living on their own as long as possible.

Archived News

For more information on Ad 2 Tampa Bay, visit www.ad2tampabay.org.

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