"The advertisement is the most truthful part
of a newspaper." –Thomas Jefferson

Ad 2 Phoenix Update (www.ad2phoenix.org)
Updated 08/04
President: Erika Miller
Email: emiller@phsg.com

Ad 2 Phoenix is off to a great start this year! Our Ad Bash was a success last month-lots of new faces we hope to get involved with the club. We sent out an online survey to our members and spec members late last month. Lots of feed back is coming in and we are excited to better our club with the comments we receive. Our public service application deadline was last week and we received a record number of applications! Kudos to our Communications Chair, Michelle Thomas for getting the word out!

August Event
Thursday, August 19th 6:30 p.m.
Roger Hurni, Partner/Creative Director
Off Madison Ave
Roger will be discussing the trials and tribulations of entrepreneurship and his ad agency business. Roger has been in the industry for more than 19 years. In the past five years, Off Madison Ave became one of the most recognized agencies in Phoenix. As a partner of this successful agency, Roger will give us an inside look on what it takes to get your own business and get it off the ground.

06/04
Speed Networking Event May 20th 6:30pm
Meet us at Mickey’s Hangover, 4312 N. Brown Ave, Scottsdale, Members (Free), Associate Members ($10), Guests ($15). Price of entry includes 2 cocktails and plenty of Mickey’s oh-so-delicious deep-fried grub. More info at www.ad2phoenix.com

04/04
Big VS Small: How Big Agencies Have Ruined Advertising
April 15, 6:30pm at Mickey’s Hangover, 4312 N. Brown Ave, Scottsdale
Prices: Members Free, Associate Members $10, Guests $15
All attendees will receive two drinks & food
Join us for an exciting evening featuring Ad 2 Phoenix alumni and local advertising veteran, Scott Nosenko, President/Creative Director of Blank Page Advertising. Having worked at two insanely huge ad agencies prior to Blank Page, Scott will be discussing the perks of working for a small shop as opposed to a large company. During this discussion, you’ll also gain valuable insight on:
*Learning to Deal with Agency Politics
*Finding the Right People for the Job
*Establishing Eternal Career Bliss
*Mastering the Art of Networking
For more information on Scott Nosenko or his agency, please visit: www.blankpg.com
Please RSVP for this exciting event at www.ad2phoenix.com
See you there!

02/04
Absolute Inadequacy. A good idea isn’t always enough.
Speaker: Jeff Noble, photographer
Location: Mickey’s Hangover, 4310 N. Brown Ave, Scottsdale
Date: January 15, 2004
Price: Professional Members = Free, Associate & Student Members = $10, Guests = $15
A photograph can elicit a grin, rend a tear and soothe a soul. It can also make you some cold, hard cash. Professional photographers the world over have created some of the most enduring visuals in advertising. More than just pretty pictures, they tell stories, set up jokes and grab your audience’s attention. At Ad 2 Phoenix’s January Event, Photographer Jeff noble will discuss how striking images created from photography can make or break the right image for the brand. Join Ad 2 Phoenix on January 15th, have some food and drinks and learn a little at Mickey’s Hangover in downtown Scottsdale. Networking begins at 6:30pm, so don’t be late.

Unleaded February Event
It’s award show season, and most of us have a few questions. Who looks at this stuff, who wins and why? What exactly makes a high-octane ad?
The best way to get some extra power in your entries is to go down to Mickey’s Hangover on Thursday, February 19 and enjoy yourself at the Ad 2 Phoenix February event! Whether you’re in the market for a simple portfolio drop-in or a complete drive train replacement for your creative process, Mary Knight – Executive Creative Director of Foote, Cone, Belding – Seattle, will give you a behind the scenes look at the Addy Awards. A member of the 2003 National judging Panel, as well as an award-winner herself, Mary will give a presentation and answer questions that just might help you make your next ad go from zero to sixty in one evening flat!
Thursday, Feb 19, 6:30pm at Mickey’s Hangover, 4310 N. Brown Ave, Scottsdale
Admission: Professional members of Ad 2 Phoenix – Free, Associate & Student Members $10, Guests $15.

11/03
The Politics of Communications & the Communications of Politics.
Political Campaigns: Winning the vote through advertising and P.R.
Local, state & national campaigns are won with two things: Cash & Communications. Most don’t have a lot of cash but are able to pull together successful campaigns. Join speaker Jason Rose, founder of Rose & Allyn Public Relations and Ad 2 Phoenix on a quest to find the crucial communications elements that can make or break a political campaign.
Date: Thursday, Oct.16 at 6pm
Location: Los Olivos Mexican Restaurant, 7328 2nd Street, Old Town Scottsdale
Prices: Members - Free, Associate/Student Members $10, Guests $15
Food and 2 Drinks Provided.
Ad 2 your network, career, portfolio.

An evening fo Basketball, Burritos & Brain-Building.
Date: Thursday, November 20 @ 6:30pm
Location: Chevy’s Fresh Mex, 2650 E. Camelback, Phoenix
Price: Professional Members = Free, Associate/Student Members = $10, Guests = $15
Food & 2 drinks provided. Attach of the Suns. The story of the Phoenix Suns Advertising Campaign. It is a period of extreme public unrest. The dreaded Boring-Suits have taken over, and thrust upon an unwitting public, stagnant ideas and tired excutions in their sinister attempt to turn one of Phoenix’s most beloved namesakes into a dull and listless ‘corporation’. But when all hope was nearly lost, a band of Rebel Creatives put away their I’m-so-creative-don’t-speak-to-me differences and pooled their collective talents to help turn the tide. Led by Ray Artigue, the Creatives were able to turn a would-be-has-been-franchise into one of the most exciting and electrifying in all of professional sports…. Cruise over to Chevy’s to learn more about this epic tale told by Artigue himself. Though the cheesy Star Wars references are guaranteed to stop, you’ll be treated to interesting marketing stories, burritos and cervacas. And as always, the opportunity to meet other young professional adults.

Ad 2 Phoenix & Phoenix Ad Club Joint Holiday Social
All Randy the Elf wants for Christmas is a good idea for the Ad 2 Holiday Party. Silent Night (Not this party!!), I’m dreaming of a white (beige) Christmas, Dashing through the snow??? (sonoran desert maybe…), I saw Mommy kissing Santa Klaus (let’s not go there), Frosty the Snowman (Saguaro), It’s Beginning to Look a lot like Christmas (Not!), Let it snow (December in Phoenix Average High Temp: 66 degrees!), Walking in a Winter Wonderland. Randy hasn’t been a good boy. O Come All Ye Faithful to the Ad 2 Phoenix & Phoenix Ad Club Joint Holiday Social! An evening that mixes the up-and-comers with the movers and shakers. Do you hear what I hear?!?!?!? Cereus, is, coming to Town.
When: Thursday, December 18, 2003, 5:30 to 8:30pm
Where: First Studio, 631 N. First Avenue
What: Live music. Food and cocktails. Presentation by Tom Ginter, President & CEO of Cereus Graphics, official printing supplier of Ad 2 Phoenix. Chance to take home one of the wreaths from the first-ever PAC/Ad 2 Phoenix holiday challenge. Decorated uniquely, each wreath shows the creativity of Valley firms working in a new medium: the holiday decoration.
How: Ad 2 Members & Ad 2 Associate Members = Free, Student & Associate Members = $10, Guests = $15. Food and drinks are included with event ticket.

09/03
Speaker: Alvin Collins, V. P. Audio Architecture/Creative Director for Muzak
Thursday, Sept.18 at 6:30pm at Jackson’s on Third, 245 E. Jackson St. (Downtown)
Free to Members
Associate / Student Members :$10, Guests: $15
*Food & Two drinks provided

Reputations are like….Well, you know, we all have one. And much like the horrifying visual of accidentally walking in on your parents, it’s hard to get rid of it once you’ve got it. Learn how one company, Muzak, forgot its past & focused on becoming the critical branding component for many of today’s coolest, hippest retail stores. No, you aren’t seeing things. And forget what you may have remembered. Muzak is now widely popular, mixing music that has become an essential identity extension for many of today’s leading retail concepts including: Armani, Crate & Barrel, Dean & Deluca, Gap, Home Depot, Ann Taylor, DKNY, Old Navy & Banana Republic. Actually, Muzak is now the world’s leading audio branding agency.

During this event, you’ll hear about an aspect of a company’s marketing that’s often overlooked – their retail environment. You’ll also listen to audio sampled of those that are doing it right (sparks a feeling), and those that are doing it wrong. And as always, Ad 2 is a terrific place to network, meet other young professionals, and possibly form some great memories.

AD BASH 2003!
Don’t Miss the Ad 2’s annual kick-off event, Ad Bash. Come learn about Arizona’s premier club for young marketing, media, and advertising professionals, and network with new and old faces. The event will feature live music from Chuck E. Baby & The Allstars! Ad Cash will be held at the brand new Nita’s Hideaway.

Thursday, July 31, 6:30-9pm, Nita’s Hideaway, 3300 S. Price Rd, Tempe, AZ 85282 SW corner Price (101) & Southers
Professional Members: Free, Associate & Student Members: $10, Guests: $18
Please RSVP today at: http://www.ad2phoenix.com

RSVP Now for our Year-End Bosses’ Night!
Be sure to attend ad 2 Phoenix’s Annual Bosses’ Night Tonight at Mickey’s hangover! There will be an Ad 2 Phoenix year-in-review, as well as a “passing of the torch” from the current board to the new Board of Directors. If you’re an Ad 2 Phoenix member, Bosses’ Night is an excellent opportunity to educate your employer about the programs, career-enhancement & educational opportunities that your Membership brings! If you’re not a member, this is the perfect chance to learn more about the club.
Our featured speaker will be Fred Petrovsky; Senior Vice President, Group Publisher at McMurray. He will be presenting an overview of the mysterious custom publishing industry.
Thursday, May 22 at Mickey’s Hangover, 4310 N. Brown Ave, Scottsdale, AZ 85251
Professional Members: Free, Associate & Student Members: $10, Guests (& Bosses): $15
Please RSVP today at www.ad2phoenix.com

It’s What’s Inside That Counts
Finally, your inner Dungeon & Dragon’s fan can rejoice. Chipolte (pronounced oh, never mind), will be presenting an exciting overview of their grass roots marketing success at the next Thursday’s Ad 2 Event. Like Most of us, Chipolte has blossomed and grown since 1993 (why didn’t someone tell us mullets and flannel shirts wasn’t a good look?) Learn how one local store, that only served two items, grew into a nationwide chain…and while learning about their award-winning advertising, you’ll have a change to meet and network with your peers in advertising, marketing and communications.

So take a chance, meet us at Mickey’s Hangover, Thursdya, August 21st at 6pm
You’ll be happy you did. And maybe you’ll learn a little more of what you are made of.
Ad 2 – Your network, career, portfolio.

04/03
JACK IN THE BOX: Meet the brains behind the big clown head. Sure he's a little cocky, but if you were one of the most recognized advertising icons ever, you'd walk with a little swagger too.
Ad 2 Phoenix is proud to present "Jack" for one night only. Come see how a brand is built from the ground up and listen to Christine Willis, the Regional Marketing Manager of Jack In The Box, as she will discuss the history of the company, present creative and speak on the latest trends in consumer research and target marketing. This is the one meeting you shouldn't miss. Space is limited, RSVP today and secure your seat. Join us!
When: Thursday, February 20 from 6-9:30 pm
Where: Mickey's Hangover - 4312 N. Brown Ave- Scottsdale
Professional Members: Free Associate and Student Members: $10, Guests: $15 RSVP Now! At http://www.ad2phoenix.com
THE ICEBREAKER!! Join Ad 2 Phoenix for a cool event on Thursday, March 20! You'll never realize how interesting your fellow members and guests are unless you make it to this event! Bring your business cards and network the night away from 6-9:30 pm at Mickey's Hangover, 4312 N. Brown Avenue, Scottsdale. As always, refreshments will be provided. There is no cost for Ad 2 Professional members. Associate and Student member fees for this event are $10 and the guest fee is $15. RSVP Now! At http://www.ad2phoenix.com

ADBAY LIVE! THE VALLEY'S LIVE MEDIA AUCTION!
Date: April 22, Silent Auction begins at 6pm, Live Auction begins at 7pm
Location: Six (6) Night club in Scottsdale, 7316 E. Stetson Drive
Price: $10 per person at the door or buy one get a guest in free if you and a guest pre-register together online at www.ad2phoenix.com

Put your hands together for this year's Ad 2 Phoenix/Phoenix Advertising Club's annual media auction…Adbay LIVE! We're going to back the original live format where you can mix, mingle and wink across the aisle as you bid for incredible media bargains on everything from radio, television, print, outdoor, and more. What else can you ask for? Well, in addition to great deals you can schmooze the night away with other advertising cohorts and bid on the ultra hip silent auction items. Money raised from Adbay LIVE! Supports Ad 2 Phoenix, Phoenix Advertising Club and their educational, scholarship and community outreach programs.

View invitation.

02/03
Ad 2 Phoenix is proud to present local stand-up comedian and Performance Coach King…Tim Davis! Tim, a former stand-up comedian, has learned that the same techniques used on stage can be applied to improve management skills, enhance sales performance, become more effective in the classroom, unlock creativity and enrich personal relationships. RSVP now for this opportunity to enhance your career!
When: Thursday, January 16 from 6-9:30 pm
Where: Mickey's Hangover - 4312 N. Brown Ave- Scottsdale
Professional Members: Free Associate and Student Members: $10, Guests: $15 RSVP Now! At http://www.ad2phoenix.com

12/02
Don't miss out on Ad 2 Phoenix's December 19th holiday Party! This is your last chance to catch up with all your Ad 2 Phoenix friends this year. AND if you bring at least one non-perishable food item (sticks of gum don't count), Ad 2 Phoenix has a special holiday gift for you!!

It's next Thursday, December 19th at Mickey's Hangover, 6-9pm
4312 N. Brown Ave - Scottsdale.

Professional Members: Free Associate & Student Members: $10, Guests: $15

RSVP Now at http://www.ad2phoenix.com

Future Events:
January Event, Thursday, January 16th 2003

10/02
"Bambi" sponsored by the NRA? Maybe not, but Proctor & Gamble may have had the right idea all along when it gave birth to the Soap Opera. Find out the current trends in "retro" marketing during the next Ad 2 Phoenix meeting Thursday, October 17, 6:30 p.m. at Mickey's Hangover in Scottsdale. Cleveland O'Neil will be on hand for a special discussion on "Marrying the Architecture of a Brand to Original Media Content." Be the first one in your office to say "gee, with the current retro trends in advertising, cutting through the clutter sure seems to be cyclical in nature." "Boy", they'd say, "that young so-in-sure is right!" "Kinda nerdy, but right none the less." Free for Professional Members, $10 for Associate & Student Members, $15 for Guests. RSVP now at www.ad2phoenix.com

Click here to view the graphic invitation.

9/02
Ad 2 Phoenix will present a special event aimed at demystifying Public Relations as a critical component to any strategic communications plan for 21st Century businesses. Ad 2 Phoeniz, P. R., Food and Drinks - all in Mickey's Hanover's comfortable, basement-style settings! Thursday, September 19, we'll be at 4312 N. Brown Avenue in Scottsdale at Six O'clock. Where will you be? Free for professional members. $10 for associate and student members. $15 for guests. Go to http://ad2phoenix.com to RSVP now!

8/02
Ad2 Phoenix Event: How Do You Buy Air?
Answer? I have absolutely no idea. But luckily for Ad 2 Phoenix, we've got the good folks at Media Buying Services Inc. to tell us how. Thursday, August 22 at 6pm, Ad 2 Phoenix will be having its monthly program at Nixon's at the Camelback Esplanade with Media Buying Service Inc. to show us not only how they buy radio, television, print and outdoor, bit how they strategically plan media campaigns to get a target audience aware of a product. What good is a great ad or spot if nobody sees it? That's what we will be learning. Food and drinks provided with each entry - Professional Members: free. Associate & Student Members: $10. Guests: $15. RSVP now at www.ad2phoenix.com.

Ad Bash 2002
Meet, greet, laugh, cry, network and maybe even learn a little something like all the names of the songs The Scones will be playing!
July 25th, 6:30-9:30pm, Soho Bar and Grill :6810 5th Ave, Scottsdale
Corporate Members: Free , Personal Members and Guests $15
Join at our Full-Access membership that night, and your admission is FREE!
Full calendar year memberships are now just $185. Your admission fee fives you these great benefits!
*Two drink tickets (no well, wine or draft here! This is Top-Shelf cocktailing, baby!)
*More free food than you can shake a stick at. (Delicious Pizza's, Appetizers, and more)
*Live music courtesy of The Scones!
Admission for the whole night. At 10pm, Soho has two DJs spinning for the rest of the night.
After your free drinks, any drink is just $4! (until 9:30, and then the drink specials kick in!)

3/02
Local Entrepreneur and Ad 2 Phoenix Alum Damin Lopez of Grupo Ñ Advertising will discuss:

• Hispanic Marketing and Recent Grupo Ñ creative work
• Starting an Agency from Scratch
• How Ad 2 has helped him in his career in the Valley

Grupo Ñ is a full-service and minority-owned Advertising Agency with over 40 years combined experience in advertising and public relations to the Hispanic marketplace. With two Ad 2 Phoenix alumni as Managing Partners, Grupo Ñ is an up-and-coming authority in Hispanic marketing. The firm has already landed notable assignments from Coca-Cola, The Arizona Lottery,

Tobacco Education and Prevention Program, Bank of America, the Phoenix Coyotes, and Red Devil Restaurants, among others.

Date: Thursday, March 21st
Time: 6pm - 8pm
Location: Six in Old Town Scottsdale (7316 E. Stetson Drive - across from Martini Ranch) Cost: Free for Ad 2 Phoenix Corporate Members, $15 for guests, $10 for personal members. RSVP for this event at http://www.ad2phoenix.com.

2/02
Ad2 Phoenix Update
February 2002 - It's the best time of the year for The Valley of the Sun Ad 2 chapter. Our counterparts are freezing and going scarf-shopping while we're wearing shorts and sandals. OK, well, I guess the Tampa guys don't have it too bad. Oh, yeah and Orlando. Los Angeles is probably not too bad either. And San Diego. Anyone notice that we are way under-represented in the Midwest? Ad 2 Phoenix is busy making sure we're making membership as valuable as possible given the situation of the local and national economy. Our Red Means Stop Coalition public service campaign just won five golds at the Phoenix Addy's, plus the People's Choice award. We're gearing up for an on-line media auction, are hosting our Student Career Day, and are busy seeking out new officers for the board. Last but not least, we're getting ready for Miami!

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