Check out our brand spankin’ new form of communications- our very own National Ad 2 E-Newsletter!  No more random mass e-mails from me unless it’s absolutely necessary!

Finally, an e-newsletter that you can forward to all your members and board members to keep them updated on Ad 2 happenings around the country… and words of wisdom from the National Ad 2 Board!

But don’t forget, any form of good communications should be a two-way affair…we don’t have info unless you send updates to us…so please keep us informed on what’s happening over on your end as well…we’ll try to produce this e-newsletter quarterly…so watch out for it in your inboxes!

Have fun with this issue…and I hope to see all of you in Nashville June 4-7, 2005!

Mahalo!

Jocelyn
National Ad 2 Chair
2003-05

2005 AAF Club Achievement Awards - Division V (Ad 2 clubs)
Awards will be presented to the clubs at the Club Achievers Luncheon on Sunday, June 5, at the AAF conference in Nashville

Club of the Year - Ad 2 Honolulu
Club President of the year - Dana Lehman, Ad 2 Honolulu

Silent Auction to benefit Ad 2 programs
Get your cowboy hats and checkbooks ready…  National Ad 2 is holding its 2nd Annual Silent Auction at the National AAF Conference in Nashville this June and looking for your support.

Saturday, June 4 through Sunday, June 5
Join us at a Tea reception sponsored by Billups & Lewis, 3.30pm, June 5

Grand Opryland Resort, Nashville, TN, at the AAF Conference

We still need more donations!  Please contact Devon Pero at DevonPero17@Msn.Com

Annual American Advertising Federation Conference - Ad 2 Only Schedule
[Download Now] - PDF

2005 National Ad 2 Public Service Competition - Monday, June 6, 2005

Ad 2 Reno- 3pm - Mothers Against Drunk Driving- Reno Chapter
Mothers Against Drunk Driving (MADD) is a non-profit organization whose mission is to stop drunk driving, support the victims of this violent crime and prevent underage drinking.  MADD recently released the “Every Child Deserves a Designated Driver” report on child endangerment bringing awareness to the fact that driving with a child in the car, while intoxicated at the wheel, is a form of child endangerment. MADD acts as the voice for America’s youngest passengers, protecting them from the dangers of riding with a drunk driver, because “Every child deserves a designated driver.”

Ad 2 Honolulu- 3.25pm - Hawai’i Meals on Wheels
Founded in 1979, Hawai’i Meals on Wheels is dedicated to helping Oahu’s elders and individuals with disabilities preserve their independence at home. They do this by providing hot, nutritious meals and regular personal interaction for those served.   

Ad 2 Seattle- 3.50pm - Peace for the Streets by Kids from the Streets
Peace for the Streets by Kids from the Streets (PSKS) provides resources for homeless youth through educational programs, which help transition them from the streets into self-sufficiency and productive roles in the community. 

Ad 2 Miami- 4.15pm - The Non-Violence Project.
The Non-Violence Project (NVP) exists to significantly change attitudes toward violence among youth in Miami. NVP strives to teach alternatives to negative behavior, and to motivate and engage young people in positive action to make our communities safer and healthier.

Ad 2 San Diego- 4.40pm - I Love A Clean San Diego
I Love A Clean San Diego (ILACSD) is a widely recognized nonprofit, environmental education organization committed to conservation and waste reduction.  ILACSD has built strong partnerships with community members and local and state governments in order to enhance environmental education and awareness throughout San Diego County.

Ad 2 Madison- 5.05pm - The Salvation Army of Dane County- "Red Kettle Campaign"
The Salvation Army of Dane County provides numerous charitable functions, ranging from Madison’s largest food pantry, to after-school mentoring programs, to support for local and regional disasters and emergencies. Approximately one-third of The Salvation Army’s budget comes from the “Red Kettle Campaign” which is conducted during the year-end holiday season.

Ad 2 Orlando- 5.30pm - New Hope for Kids.
New Hope for Kids is an independent nonprofit for children and families coping with the death or life-threatening illness of a loved one.  New Hope for Kids also has a wish program for children coping with a life threatening illness.

Ad 2 Phoenix- 5.55pm - International Rescue Committee- Phoenix chapter
Founded in 1933, the International Rescue Committee is a world leader in relief, rehabilitation, protection, post-conflict development, resettlement services and advocacy for those uprooted or affected by violent conflict and oppression.

Ad 2 Chapter Updates

Ad 2 Honolulu
We’ve had a great series of events for members & friends, including a program at DeZign Home a local furniture retailer, an educational event with McDonald’s Hawaii – Think Global, Act Local with speaker Melanie Okazaki, Regional Director of Marketing, a Chinese New Year Party and our 4th Annual Spring Palette: Journey to Timbuktu. This year’s wine-tasting fundraiser was held at the Hyatt Regency Waikiki and garnered over 300 professionals from the local ad industry.

We’re wrapping up our public service campaign for Hawaii Meals on Wheels and the results are rolling in. Ads are airing, people are taking action to help out and the client is pleased as punch. All kidding aside, this has been a great experience for the members of Ad 2 Honolulu. There is great gratification in knowing that we were able to better the future of HMoW through working on this campaign.

Lastly, we’re currently embarking on holding our first general membership meeting and party. We’ll let you know how it goes. Elections to determine the 2005-06 board are nearly finalized. Congrats to incoming President Celeste Chikamori!

Ad 2 Kansas City
Our Virtual Agency completed three brochures and a direct mail piece for our philanthropy CAPA -- the Child Abuse Prevention Association. We're currently working on a website for them, too.

We hosted the Ad 2 Bar Olympics in April, consisting of Ms. Pac Man, darts, bar-top trivia and pop-a-shot. The winner got a sweet trophy.

Ad 2 won five bronze, one silver and one gold OMNI for assorted pieces of creative for Ad Wars 2004 and our charity casino night, Art of the Deal.

We're currently gearing up for Ad Wars 2005 on May 19, to be hosted by John January and Tug McTighe from Sullivan Higdon & Sink, and American Copywriter.

Ad 2 Miami
Ad2 Happy Hour Membership drive and welcome back meeting. This meeting is to reunite our membership by getting feedback and announcing what we have completed so far in 2004.

Ad2 Miami Creative Presentation to Students of the University of Miami about design in advertising.

Volleyball Tournament raised funds for the Non Violence Project by bringing together the ad community for a fun event.

Does your Idea Really Need A Passport? Speaker: Jose Reyes, CD Turbulence Adv.

A conversation about ideas that work across cultures, and some that don't.

Poker Tournament/Silent Auction Poker tournament and media silent auction held in a fun atmosphere to raise funds for the Non-Violence Project & the AdFed scholarship fund.

Ad 2 Orlando
March 2nd was the official night that Ad2 Orlando and OAF hosted the Wine on Wednesday event. A record number of participants attended - 152 people. So far, Wine on Wednesday has raised more than $10,000 to benefit New Hope for Kids, an organization that specializes in grief facilitation for children and families, as well as granting wishes to children with life challenging illnesses in Central Florida.

In addition, Ad2 Orlando and OAF partnered with Lifestyle Publications to sponsor the first annual “Night Moves” - a blacklight indoor volleyball tournament. Teams competed in the dark with black lights and body paint to help raise money and support the Orlando Volleyball Academy and New Hope for Kids. The event was a huge success and everyone enjoyed good music, food and volleyball in the dark!

Coming up in April for Ad2 Orlando and OAF is the third annual auction, taking place on April 7 at the Social in downtown Orlando. The theme is a take on the popular movie “Willy Wonka and the Chocolate Factory.” Over 200 advertising professionals and friends will help to support scholarships to send deserving students to college as well as help New Hope for Kids. Items donated and up for auction to the highest bidder include media, attraction tickets, retail items, fitness memberships, photography, flowers, vacation packages and hotel stays to name a few.

Ad 2 Phoenix
Program on reaching Arizona's largest untapped market: the gay and lesbian community.

David Glyn-Davies, Research Director Univision and TeleFutura and oversees the day-to-day research operations including Nielsen Ratings analysis, Market Research presentations (Book Breakouts) and a myriad of research projects for the company.

Speaker: Mike Baumayr will be speaking about the differences between the younger and older generations in marketing, advertising and life as well as what the future might look like to the younger advertising people.

Speed Networking Event: Three minutes with each person. Each member will have a little over a minute to introduce themselves and tell what their company does before moving on.

Branding Fender Guitars, Andy Rossi (Senior VP of Sales & Marketing) & Rich Siegle (Art Director)

Student Shadow Day (held at a TV station with student shadowing at agencies/companies in the afternoon)

Ad 2 Phoenix ADDY After Party

Ad 2 Portland
The Portland club has been busy with monthly "Ad2uesdays" the last Tuesday of every month. In December we did a party/kick-off of our PS campaign for Big Brothers Big Sisters of Metropolitan Portland and in January we had them come back to a meeting to give a full presentation. February's Ad2uesday was a relaxed cocktail hour with a chance for everyone to brainstorm, give ideas, and network. Then, in March we had a speaker on "The Real World of Sports Marketing" followed by a Member Showcase in April where Members had a chance to practice their public speaking and show off their work.

Ad 2 Reno
Ad 2 Reno is proud to have been voted in as an official club in 2005! Thank you to everyone who lent us advice throughout the process!

We’ve held two educational events, one about direct mail, which was hosted at the Ad 2 Reno club sponsor’s place of business, CSG Direct. Ad 2 Reno has also hosted an Internet Marketing event which was a fun and successful event. More educational events are in the works, and Ad 2 Reno is looking to hold its events on a more consistent basis as we become more established.

Ad 2 Reno was also the host of an ADDY’s pre-party with a prohibition theme. We worked with a local casino bar to create special drinks just for our club and also had a professional photographer taking “mug shots” of party-goers. This event was a big success and Ad 2 Reno had the ability to mix with each other and meet new friends, too.

A key to promoting Ad 2 Reno will be our Website, adreno.com. We are working on having this established by the end of May, as well as creating an e-blast template so that we can communicate information to our members in a professional manner.

Ad 2 San Francisco
Ad2 SF is rockin'. Membership is up, Jobs are a plenty and the weather is great here in our great city. We have had several great events such as our last "mix the industry" event. This event takes people straight from the adverting agencies and mixes them up with publishers, interactive groups and large corporations in the Bay Area. The event was a huge success; bring in over 470 attendees and thousands of dollars. Location, food and supplies were at no cost to our club thanks to sponsors from Google, SFBIG, MSN and Talent Zoo.

Ad2 SF is still in the planning for our large "Art of Advertising" event to be held on September 29th at Red Ink Studios. This event will focus on the talent of creative people in our agencies; outside the realms of what they do every day. Attendees will get a chance to display, and sell their work in a gallery that they would never typically have a chance to be in. This event will fall in line after Adweek's Creative Sessions that end at 5pm on the 29th. All participants in the event will get their work published in a hardback coffee table book, "The Art of SF Advertising."

Overall, the club is great. With a strategy of a "zero" operation budget we have be able to secure venues and projects that typically go unnoticed in the eye of an organization willing to pay. Trade and sponsorship is the way to build long lasting relationships that will keep this club going for years to come.

Ad 2 Seattle
Ad 2 Seattle has completed a really great year of projects - increasing our membership, developing an incredible pro-bono ad campaign and hosting the local Student ADDY Awards. Our team really pulled together this year with all of our endeavors and we have developed some incredible educational and rewarding opportunities for our members and our community that will have a lasting impact for years to come. We managed to develop thousands of dollars in sponsors, donations and production for our Ad campaign for the homeless youth center, Peace for the Streets by Kids from the Streets. The ads are running in several local papers, bus boards and TV and it’s been a tremendous success!!

The Student ADDY's encouraged our young professionals to design some of the best work in the Northwest winning not only $1000 in scholarships for the School of Visual Concepts, but our Best of Show also won at the District ADDY's proving Seattle has some tough competition and extremely talented young creatives.

We are also in development of capping our year off with an incredible Advertising Careers Program with Horizon Careers in Seattle, to learn exactly how to get those exclusive positions in the competitive ad industry. Our membership is increasing every month and our talent continues to grow. Ad Club Seattle offers Ad 2 some of the most incredible opportunities in the Northwest and we consider ourselves quite lucky. We are looking forward to Nationals and increasing our network with the rest of the country!! On the road again... can't wait to get on the road again... Here we come Nationals!!

Ad 2 Tampa Bay
Ad 2 Tampa Bay kicked off the 2005 year with a wine tasting social, Uncork. We set up at the Cork and Olive in St Petersburg and had a nice mix of members and prospects.

Our Membership Brochure (which is fabulous) received a Silver Addy for our creativity.

Our first program of 2005 was a tour of Nielsen Media in Clearwater in mid February where everyone had such a great time, including the Nielsen staff that the information session lasted an hour extra.

Jack Hebert, a silver medalist recipient and the Lobbyist for the 4th District AAF gave us an insight to the legislature and government process up in Tallahassee.

We partnered with TBAF for an evening of inspiration and reflection with Mary Lou Quinlan, author of Time off for Good Behavior: How Hard Working Women Can Take a Break and Change Their Lives.

Our Merchandise and Media Auction this year was our last main event of the year where we raised close to $12,000.

We received a district award for making the A list for clubs that excel and reach a set amount of points for their efforts this year.